SouthBay Johor Bahru

SouthBay is a waterfront mixed-use development taking shape in Southern Johor, designed to become a leading commercial and lifestyle destination along the Sungai Tebrau riverfront. Beyond retail, the development is built around a simple idea: that wellness and everyday convenience belong in the same neighbourhood.

WEBEST envisions shaping SouthBay into Southern Johor’s leading wellness commercial hub — a waterfront destination where wellness isn’t an added layer, but the reason people choose to invest, operate and spend time here. Anchored by a connected ecosystem of health and wellness services, wellness living, and healthy F&B, SouthBay brings together business, lifestyle and community in one destination.

Phase 1 introduces 138 commercial shop-offices, in configurations from 2.5 to 4.5 storeys. The units are designed with flexibility in mind, suited to retail, F&B, wellness practices and professional services alike, giving various business owners room to shape the space around their brand.

At the heart of SouthBay’s vision is a curated wellness ecosystem, from preventive and medical wellness services, performance and recovery spaces, and holistic wellbeing practitioners, to healthy cafés, wellness-focused dining, organic grocers, pharmacies and everyday professional services. It’s a commercial district built for how people actually want to live and work today.

Phase 1 is only the first chapter of a larger vision. SouthBay’s master plan continues with high-rise residences and a hotel in Phase 2, followed by waterfront retail and a bay walk in Phase 3. Each phase building on the last to shape a fuller waterfront district, from daytime commerce to residential living and leisure by the water.